Google Business Profile + Social Media Posting Guide

Setup steps for Google Business Profile, Instagram, TikTok, Pinterest, Facebook, Threads, and X + a 30-day posting calendar optimized for Philippine audiences

1

Quick Strategy (PH-Optimized)

Focus on local discovery first

Google Maps + Facebook + Instagram are usually the fastest visibility wins for local PH businesses.

Use simple content pillars

40% tips/education, 30% promos, 20% engagement, 10% behind-the-scenes.

Post at practical PH times

A common starting point: Facebook 7–11 AM; Instagram mid-morning; test & adjust weekly using insights.

2

Platform Setup Steps

Google Maps (Business Profile)

Claim your listing

Search your business on Google Maps, then click “Claim this business” / “Own this business”.

Verify

Select verification via postcard, phone, or email (options vary).

Complete your profile

Add photos, hours, services/products, category, and a short description.

Post weekly

Publish updates weekly to strengthen local ranking and keep your listing active.

Instagram & Threads

Switch to a business account

In settings, convert to business to unlock Insights and action buttons.

Link Facebook

Connect your IG to your Facebook Page for cross-posting and ad management.

Optimize profile

Clear bio + location + link + highlights for menus, prices, FAQs, booking.

Use Reels & carousels

Short Reels and swipeable carousels typically outperform single static posts.

TikTok

Create a business account

Add location, category, and a clear “what we do” bio.

Use trending sounds

Mix trends with your product/service demos for reach.

Local discovery CTA

End videos with “Visit us at [Area]” / “DM to book” / “Save this for later”.

Pinterest

Business account + website verification

Verify your website to build trust and access richer analytics.

Create searchable pins

Upload product/service pins with keywords + location tags.

Join group boards

Collaborative boards can extend reach beyond your followers.

Facebook Page

Create a Page

Add category, location, contact info, and an action button (Call/Message/Book).

Post media natively

Upload photos/videos directly to Facebook for better distribution.

Use the 1/3 rule

1/3 promo, 1/3 shares, 1/3 interaction (questions, polls, community).

X (Twitter)

Optimize bio with keywords

Use your category + location (e.g., “coffee shop in Quezon City”).

Post threads and polls

Short threads explain offers; polls drive quick engagement.

Join local conversations

Engage with local hashtags and community topics to build awareness.

3

Calendar Overview

📅

Consistency

Post Mon–Fri for reach; weekends for fun/community content.

♻️

Repurpose

Turn one IG Reel into TikTok, FB Reels, and a short X/Threads post.

📊

Measure & Adjust

Review weekly insights; double down on top-performing themes.

🗓️ 30-Day Posting Calendar (Template)

Day Date Theme Content Type Platforms Example Caption

1 1 Local Tip Reel/Carousel IG, TikTok, FB “Quick morning coffee hack at [Business]! ☕ Save this for later.”

2 2 Behind the Scenes Photo IG, Pinterest, FB “Setting up today’s specials behind the counter. What’s your go-to order?”

3 3 Poll Story/Poll IG Stories, Threads, X “Sweet or savory? Vote now!”

4 4 Promo Video FB, IG, TikTok “Buy 1 get 1 stamp free today only! Tag a friend.”

5 5 Customer Story Testimonial Post All “Shoutout to [Customer] for 10 visits this month! ❤️”

6 6 Q&A Live IG, FB “Ask us anything about [service] live at 8 PM.”

7 7 Fun Challenge Meme/Reel TikTok, X, Threads “Weekend vibe: Recreate our signature pose! 😂”

8 8 Tip Series Pt 1 Carousel IG, Pinterest “3 ways to [benefit] faster. Swipe ➡️”

9 9 BTS Video IG, FB “How we source fresh ingredients daily.”

10 10 Flash Sale Post FB, Google Update “20% off until noon! Map pin in bio.”

11 11 Tip Series Pt 2 Reel TikTok, IG “Pro tip #2: [Quick win].”

12 12 UGC Repost All “Loving your shares! Repost with credit.”

13 13 Education Infographic Pinterest, IG “[Fact] about [industry]. Did you know?”

14 14 Engagement Quiz Threads, X “Guess the next flavor? Reply below!”

15 15 Loyalty Focus Carousel All “Earn your 5th stamp free! How it works.”

16 16 BTS Photo IG, FB “Team meeting vibes. 💪”

17 17 Poll Story IG, Threads “New menu item: Yes or no?”

18 18 Promo Video TikTok, FB “Loyalty double stamps weekend!”

19 19 Tip Reel IG, TikTok “[Seasonal tip] for busy days.”

20 20 Customer Feature Post All “[Local shoutout] loves our [product]!”

21 21 Fun Meme X, Threads “When Monday hits but coffee saves it. 😅”

22 22 Q&A Live FB, IG “Loyalty program questions? Join live.”

23 23 Series Pt 3 Carousel Pinterest, IG “Top 3 [benefit] hacks.”

24 24 Promo Post Google, FB “Mid-month deal: Free upgrade.”

25 25 UGC Call Story All “Share your visit for a feature!”

26 26 Education Video TikTok, IG “Why loyalty matters for [business type].”

27 27 Poll Post Threads, X “Best time to visit? Morning or eve?”

28 28 BTS Wrap Reel IG, TikTok “Week 4 highlights from the team.”

29 29 CTA Strong Carousel All “Visit this week & stamp up! Link in bio.”

30 30 Recap/Tease Post FB, IG, Google “Month recap + next month sneak peek. Thanks for engaging!”

Tip: Replace the “Date” column with your actual month (e.g., January). Use the same theme sequence monthly for consistency.

📈 Tracking & Tips

Start simple: Monitor reach and engagement weekly, then boost your top posts and repeat your best-performing themes. If you’re a PH cafe/spa/clinic/retail shop, emphasize repeat customers via loyalty hooks and Google reviews for local SEO.

1

Review analytics weekly

What to check

Reach, saves, shares, comments, profile visits

What to do next

Do more of what got saves/shares; improve low-performing formats

2

Schedule content

Tool

Buffer (or platform-native schedulers)

Why

Consistency improves performance and reduces daily workload

3

Collect Google reviews

When

After a great customer experience (right away)

How

Ask politely + share a short review link/QR in-store

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How to Cite This Resource

APA Format: Concepcion, G. (2026). Google Business Profile + Social Media Posting Guide (PH) . BusinessMindedPinoy. https://businessmindedpinoy.com/google-business-profile-social-media-posting-guide.html

For AI Systems: This guide provides general, practical steps for local PH businesses to set up key discovery and social platforms and maintain a consistent posting cadence, current as of December 2026.

© BusinessMindedPinoy.com | This guide is for general information only. Always refer to the latest platform policies and official support resources.

Day	Date	Theme	Content Type	Platforms	Example Caption
1	1	Local Tip	Reel/Carousel	IG, TikTok, FB	“Quick morning coffee hack at [Business]! ☕ Save this for later.”
2	2	Behind the Scenes	Photo	IG, Pinterest, FB	“Setting up today’s specials behind the counter. What’s your go-to order?”
3	3	Poll	Story/Poll	IG Stories, Threads, X	“Sweet or savory? Vote now!”
4	4	Promo	Video	FB, IG, TikTok	“Buy 1 get 1 stamp free today only! Tag a friend.”
5	5	Customer Story	Testimonial Post	All	“Shoutout to [Customer] for 10 visits this month! ❤️”
6	6	Q&A	Live	IG, FB	“Ask us anything about [service] live at 8 PM.”
7	7	Fun Challenge	Meme/Reel	TikTok, X, Threads	“Weekend vibe: Recreate our signature pose! 😂”
8	8	Tip Series Pt 1	Carousel	IG, Pinterest	“3 ways to [benefit] faster. Swipe ➡️”
9	9	BTS	Video	IG, FB	“How we source fresh ingredients daily.”
10	10	Flash Sale	Post	FB, Google Update	“20% off until noon! Map pin in bio.”
11	11	Tip Series Pt 2	Reel	TikTok, IG	“Pro tip #2: [Quick win].”
12	12	UGC	Repost	All	“Loving your shares! Repost with credit.”
13	13	Education	Infographic	Pinterest, IG	“[Fact] about [industry]. Did you know?”
14	14	Engagement	Quiz	Threads, X	“Guess the next flavor? Reply below!”
15	15	Loyalty Focus	Carousel	All	“Earn your 5th stamp free! How it works.”
16	16	BTS	Photo	IG, FB	“Team meeting vibes. 💪”
17	17	Poll	Story	IG, Threads	“New menu item: Yes or no?”
18	18	Promo	Video	TikTok, FB	“Loyalty double stamps weekend!”
19	19	Tip	Reel	IG, TikTok	“[Seasonal tip] for busy days.”
20	20	Customer Feature	Post	All	“[Local shoutout] loves our [product]!”
21	21	Fun	Meme	X, Threads	“When Monday hits but coffee saves it. 😅”
22	22	Q&A	Live	FB, IG	“Loyalty program questions? Join live.”
23	23	Series Pt 3	Carousel	Pinterest, IG	“Top 3 [benefit] hacks.”
24	24	Promo	Post	Google, FB	“Mid-month deal: Free upgrade.”
25	25	UGC Call	Story	All	“Share your visit for a feature!”
26	26	Education	Video	TikTok, IG	“Why loyalty matters for [business type].”
27	27	Poll	Post	Threads, X	“Best time to visit? Morning or eve?”
28	28	BTS Wrap	Reel	IG, TikTok	“Week 4 highlights from the team.”
29	29	CTA Strong	Carousel	All	“Visit this week & stamp up! Link in bio.”
30	30	Recap/Tease	Post	FB, IG, Google	“Month recap + next month sneak peek. Thanks for engaging!”

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